CRISIS KIT PRO™
Emergency communications system

A crisis gives you 24 hours.
This gives you a system.

The emergency communications system for the first 24 hours of a reputational crisis. Score it, fill the template, publish with approval — ready the night everything goes wrong.

Get Crisis Kit Pro — $149 USD pilot See what's inside One-time payment · Works offline on your phone · 14-day refund Not sure it's a crisis? Free 60-second assessment →
Step 1 — 2 min
Score the severity
Ten intake questions and six severity factors end the "how bad is it" debate. One number, one level, one response window.
Step 2 — 7 min
Fill the template
The situation names the template. You replace the brackets with facts — never improvise structure.
Step 3 — 5 min
Approve & publish
Writer ≠ approver. Four-point check, committed update time, published in the right order.
The actual app — this is what opens on your phone at 11:47 PM
Crisis Kit Pro app — severity result with response window and next actions
15
Guided templates with built-in safety checks
60 sec
Free crisis check — no signup, no email
0–18
Six-factor score, four levels, one required response window
24 hrs
The window this system is built for
Free tool — no signup to score

How bad is it, really? Sixty seconds, one number.

The same severity engine that powers the paid app — free. Six factors, one score, your required response window, and a taste of the exact template you'd start with. Runs on your phone; nothing leaves your device.

Check my crisis — free
01
The problem

It's 11:47 PM. A post about your company has 40,000 views. What do you type?

Most founders find out the honest answer: nothing good. You open a blank doc. Slack fills with conflicting opinions. Someone says "stay quiet," someone else says "apologize" — and a screenshot of your half-reply is already traveling.

Hour 1, most teamsArguing about whose job this is. The story doesn't wait.
Hour 6, most teamsJournalists have questions. Customers have theories. Employees read about their own company online.
Hour 24, most teamsThe narrative is set — by strangers. The footnote became the headline.
The differenceSurvivors aren't better writers. They're running a system while everyone else improvises.
02
The window

What actually happens when a crisis hits

The first 24 hours decide whether a crisis becomes a footnote or a funeral. In those hours you don't need inspiration. You need the next three sentences, pre-written, waiting for you.

HOUR 0

Something breaks publicly. A complaint, a bug, a screenshot, a headline. Your phone lights up.

HOUR 1

With the system: crisis scored, owner named, response lane chosen. Without it: the Slack debate begins.

HOUR 6

With it: customers emailed first, statement live, press answered before deadline. Without it: "no comment" — which is a comment.

HOUR 24

With it: resolution message sent, timeline archived, lessons logged. Without it: you're the cautionary thread.

03
The system

Don't improvise. Operate.

Crisis Kit Pro™ replaces panic with procedure — five moves, in order, every time.

1

Score it

The severity engine turns "how bad is this?" into a score from 0 to 18 across six factors — mapped to four levels, from noise to severe crisis, each with a required response window and a named owner.

2

Decide the lane

The Apology vs. Clarification Matrix™ picks the right response type — the decision most teams get wrong, and the one that doubles the damage when they do.

3

Say it

Fifteen guided templates — holding statements, apologies, clarifications, customer emails, press answers, social replies — with [bracketed placeholders] you fill in minutes. A built-in guard blocks phrases that create legal exposure before anything goes out.

4

Approve it

The two-person rule is enforced inside the editor: no message can be marked approved without a named approver. Writer ≠ approver. Always.

5

Prove it

Every message, timestamp, and approval logged. The record that protects you months later — with customers, with press, with counsel.

04
Inside the app

An operating system, not a PDF

Crisis Kit Pro is a web app that installs on your phone and works offline. No account, no trackers — everything is encrypted on your device with your PIN. Plus a printable Master Guide PDF for the wall.

A
Severity engine
Six factors, scored 0–18, mapped to four levels — noise, incident, crisis, severe crisis — each with its required response window.
App
B
Guided intake
Ten questions, incident type, and an evidence log — one screen at a time, built for shaking hands at midnight.
App
C
15 guided message templates
Holding statements, acknowledgments, corrections, denials, customer emails, press lines. Fill the [brackets], never improvise structure.
App
D
Phrase guard
The editor blocks forbidden phrases (false empathy, blame admissions) and flags guarantees, unsourced numbers, and vague timing — before you publish.
App
E
Approval workflow
Writer ≠ approver, enforced. Denials and corrections require a four-point checklist. Nothing ships as "approved" without a named human.
App
F
Action plan by window
What to do in the first 15 minutes, 1 hour, 6 hours, 24 hours, and follow-up — checklists generated for your level and incident type.
App
G
Social crisis module
Six social scenarios — viral complaint, fake news, impersonation, employee post, harassment storm, manipulated media — with per-platform steps for 10 channels.
App
H
Decision log
Append-only, timestamped record of every evaluation, edit, and approval. Exportable as PDF — the receipt that protects you months later.
App
I
Private by design
PIN-encrypted (AES-256) on your device. No account, no cloud, no trackers. Your crisis details never leave your phone unless you copy them out.
App
J
Protocols & channel guides
Five escalation protocols — including legal, safety, and data incidents with their clocks — plus guides for 18 channels where crises unfold.
App
K
Master Guide PDF + lifetime v1.x updates
The printable edition: all templates, protocols, and action plans in one document. Every v1.x improvement included, forever.
PDF
05
The actual product

Not mockups. The app.

Severity result screen
The result: level, score, response window
Guided template editor
Template editor with phrase guard
Action plan by window
Action plan: 15 min → 24 h
Social crisis module
Social module, per platform
06
Use cases

Pick your nightmare. Open one file.

Every scenario maps to a first move. No blank page, no committee — the situation names the template.

Viral complaint
A customer's post is exploding
Contain first, respond with facts, move the complainant to a private channel.
→ Assessment + acknowledgment template + social module
Outage
Your product is down, publicly
Technical holding line, affected-customer email, committed update cadence.
→ Holding statement + customer email from the action plan
Data incident
User data may be exposed
Stop. Counsel before any public word. Then the data-incident holding statement.
→ Legal protocol first — counsel before any public word
Bad press
A journalist is asking questions
Answer before deadline with the press holding line; rehearse the hostile Q&A bank.
→ Press holding line + channel guide
Founder mistake
Your own words are the story
Founder-level holding statement, then a personal response in your own voice.
→ Assessment + founder statement template
Billing error
You charged people wrongly
Clarification with the remedy stated plainly, then the refund-process email.
→ Correction template + four-point checklist

In one right now? Free playbooks per scenario: viral complaint · press inquiry · ex-employee allegations · product outage · founder mistake · co-founder dispute · AI-driven layoffs

07
For founders

Built for the team without a PR department

  • First approved statement out in under 60 minutes
  • A severity score that ends the "is this even a crisis?" debate in 10 minutes
  • Customers hear it from you before they read it anywhere
  • Your team briefed before the public post goes live
  • Guides for 18 channels where crises unfold — press, social, reviews, email
  • Social triage: answer once, correct once, never feed trolls
  • A timestamped record of every message and approval
  • Bracketed placeholders — fill the facts and the structure holds
09
Honest fit

Who should not buy this

It's for you if
  • You're a founder or CEO of a 2–50 person company
  • You're a solopreneur — the whole company and the whole comms team
  • You run a boutique agency or consultancy handling client crises
  • You're a fractional CMO who gets the 11 PM "we have a problem" call
  • "Communications" is someone's second job — maybe yours
It's not for you if
  • You have an in-house crisis team and retained PR counsel
  • You're looking for legal advice — this isn't it, and says so plainly
  • You're facing an active safety or criminal matter — call professionals first
  • You want a guarantee it will "blow over." No honest product offers one
10
Pricing

Less than one hour of a PR consultant

Crisis retainers run thousands of dollars a month and still don't answer at midnight. This is the system, owned outright, ready when you are.

Pilot License Launch

$149 USD
One-time payment. One company — everyone on your team runs it on their own phone.
  • The full app: severity engine, guided intake, 15 templates with phrase guard
  • Approval workflow, action plans by window, social module, decision log
  • PIN-encrypted on your device — no account, no trackers, works offline
  • Master Guide PDF included — the printable edition for the wall
  • Lifetime v1.x updates · 14-day refund
Get Crisis Kit Pro
One-time payment on Stripe — your access code appears on the confirmation page

One price during the pilot. Team and agency tiers are on the roadmap — pilot buyers get upgrade pricing.

12
Extras

Bonuses in the box

Pilot buyer perks

What early buyers get

  • Master Guide PDF — every template, protocol, and action plan in one printable document
  • Lifetime v1.x updates — every improvement ships to you free, including the full English content edition
  • Email support — if you lose your access or hit a problem, write to lifemystylemx@gmail.com · +52 55 2766 3197 and we reply by email
The guarantee

14-day "read the whole thing" guarantee

Buy it, read it, run the drill. If it wouldn't make your worst day measurably better, one email gets you a full refund. No forms, no exit interview, no hard feelings.

14
After you buy

Buy it tonight. Ready in 10 minutes.

1
Checkout
Pay on Stripe ($149 USD pilot, one-time payment). As soon as you pay, your access code and the Master Guide PDF appear on the payment confirmation page — save them.
2
Unlock once
Open the app on your phone, enter your code, set your PIN. Add it to your home screen — it works offline from then on.
3
It waits quietly
The system sits on your phone until the night you need it — then the first screen tells you exactly what to do first.
15
Objections, answered

Asked by buyers like you

"I'll just ask ChatGPT."
AI invents facts confidently, has no approval discipline, and can't tell an apology situation from a clarification situation. Crisis Kit Pro builds the safety rules into the editor itself: forbidden phrases are blocked, guarantees and unsourced numbers are flagged, and a named human approves before anything ships.
"My company is too small for a crisis."
Small companies don't get smaller crises — they get proportionally bigger ones. One viral post can equal a week of revenue in churn.
"I'll buy it if something happens."
You can — checkout works at midnight. But the 10-minute setup is what makes hour one survivable. Buying mid-crisis is buying the extinguisher while holding the pan.
"It's just templates."
Templates are the output. The product is the decision layer: severity scoring, phrase guardrails, approval chain, hour-by-hour action plans, and the decision log.
"Free templates exist."
Scattered, generic, no decision logic, no scoring, no guardrails, no approval trail, no updates.
"I'm a good writer."
Crisis response isn't writing — it's sequencing, timing, legal caution, and consistency across six channels at once.
"This feels like fearmongering."
The honest version: public problems are like kitchen fires — rare, then sudden. A fire extinguisher isn't fear. It's a tool on a wall.
"No product can guarantee outcomes."
Correct — the page says so. What's guaranteed is process: right steps, right order, written record.
"Is there a team or agency version?"
The pilot is one license for one company at $149 USD — everyone on your team can run it on their own phone. Team and agency tiers are on the roadmap; pilot buyers get upgrade pricing.
"What if I never use it?"
That's the best outcome: you owned the system and never needed it — for less than one consulting hour.
"Is it in English?"
The interface switches between Spanish and English. The template content ships in Spanish first — the full English content edition is a free v1.x update for every buyer.
Plain-English disclaimer

This is a self-serve educational and organizational product. It is not legal advice, not a substitute for legal counsel, and not a crisis management service. It does not guarantee any outcome — reputational, financial, legal, or otherwise. Some situations require legal, compliance, HR, or security professionals before any statement is made. Never admit fault without qualified counsel. Never invent facts. You are responsible for adapting templates to your situation and for every message you send.

The decision

The next crisis has a head start. Close the gap tonight.

Get Crisis Kit Pro™ — $149 USD pilot One-time payment · Works offline · 14-day guarantee